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This app is very poorly developed. It automatically syncs your entire store upon install, thus getting you a merchant center suspension right off the bat for products you don't plan to ship or want to advertise on Google, such as items that go freight. And since the content API (your store products) is synced, it's a time consuming pain to start over and then manually add products you want in merchant center. We have 12000 products and we either have to manually unsync every item or pay for a 3rd party app to edit in bulk, since Shopify will NOT export the google/youtube column. Full of glitches like it showsing free shipping on previews when we do not offer free shipping. Do better google, it should not be this cumbersome to set up. UPDATE: Even with google support, we are going in circles. I removed the data source, unchecked every product from the google sales channel, and it STILL imports every product in Merchant Center. Tech support doesn't read the email chain and just provides the same cut and paste answers. Still frustrated
Hi - sorry for the confusion. We'll update our Help Center to better highlight you should select Manual Product Sync during onboarding if you don't want products to sync right away.
In the meantime, if you go to the Products Page in Shopify, and can filter by freight products, the 3 dot menu next to Set As Draft lets you "Exclude from Sales Channels" in bulk. If you have a way to find all of your products (I.e "timpani" in the title, or Type or Tag), then you can quickly exclude from Sales Channel. Since these products aren't able to be checked out on your website or on Google, they'd have to be excluded completely, since even adding a Freight shipping settings would not apply.
Additionally, you are syncing Shipping Settings from Shopify automatically as well. This means whatever shipping you set up in Merchant Center manually will get overwritten by the Shipping data in Shopify > Settings > Shipping and Delivery > General Shipping Profile. I'm assuming you'll want to change the Shipping Sync to Manual in order to keep your UPS Ground settings in Merchant Center, since you don't have any General Shipping Rates set up for your market. With an automatic shipping sync, we are getting no shipping rates synced to Merchant Center, which will keep wiping out your manually set shipping settings in Merchant Center.
This will ensure that A) Freight Items are excluded from the Google & YouTube App (you'll need to turn Product Sync back to Automatic to make these changes occur) and B) Shipping settings in Merchant Center don't get wiped out since you're missing General Shipping Rates in Shopify today
Initial Frustration, But Ultimately Resolved
Using the Google & YouTube app was initially an incredibly frustrating experience. My account was repeatedly suspended for supposed policy violations that didn’t exist, and every time I resolved one issue, another seemed to appear out of nowhere.
At one point, my site was even flagged as "parked" despite being fully functional. Contacting support felt unhelpful at first, as the only recommendation was to submit yet another re-evaluation.
That said, I appreciate that the support team ultimately resolved the problem fairly quickly, and my account is now back to normal. While the experience was rocky, I’m glad things were eventually sorted out.
Hi, sorry for the frustration. It looks like your website was flagged as being parked but 45 minutes later the flag was removed and you're live with no account issues.
I AGREE WITH LUCY STORE'S COMMENT BELOW. OH MY GOODNESS, THIS IS THE WORST UN-USER FRIENDLY APP, THESE PEOPLE WHO WORK FOR GOOGLE FOUND ANY REASON TO SUSPEND MY MERCHANT CENTER ACCOUNT, GOOGLE ADS, AND GOOGLE BUSINESS PROFILE..YET STILL HAD MY GOOGLE ADS RUNNING AND CHARGING ME MONEY..THEY GIVE VERY VAGUE FEEDBACK AND THROW A BUNCH OF POLICIES AT YOU AND SAY YOU VIOLATED THEM, LIKE YOU SUPPOSED TO KNOW WHAT EXACTLY YOU DID TO VIOLATE THEM, WHICH GOOGLE DOES NOT CARE TO TELL YOU THAT INFORMATION. IT IS IMPOSSIBLE TO TALK TO ANY PERSON. I JUST CAN'T SAY ENOUGH THEY EXHIBIT HORRIBLE CUSTOMER SERVICE BECAUSE THEY MAKE NO ATTEMPT TO HELP YOU FIX OR RESOLVE THE PROBLEMS THEY KEEP TELLING YOU HAVE. I MEAN IT'S JUST RIDICULOUS!!!
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April 8, 2025
i advise everyone not to waste time with this app and google shopping, i spent years building a store and one fine day they will suspend google merchant and your ads without any reason, emails are sent automatically: we found a bug, we found a bug,... endlessly repeated, no friendly cooperation with this platform, i spent time and effort working and complying with hundreds of policy violations ...
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Lusy Store
Absolute worst app ever as is the whole google multiplex of overly complex apps accounts and systems.
Everything is a nightmare, so insanely complex to try and setup to track conversions, I have never been able to do it, there is always some issue, error, bug, etc.
On google alone you have to setup a business manager account, merchant center account, search console account, analytics account, google ads account, youtube google shopify app, then try to link all of the above together, install code on every page, create custom events, troubleshoot it endlessly when it does not work off the bat (NEVER DOES!!).
I mean, are you kidding me???? all this to track a conversion?? what year are we living in. Feels like going back in time to the 90's to make of this work. DON'T WASTE YOUR TIME
Hi! Good news! If all you're doing is conversions, you only need to set up that conversion tracking. You don't need to link to Merchant Center or even Ads if you aren't using those tools. There should be no need for you to set up a YouTube channel just to track website conversion data. We do provide all these options should you want to add on GA4, or Merchant Center, or YouTube, or Local Ads, but it is definitely not a requirement to click through every program onboarding if all you want is to turn Conversion Tags on. You don't even need install custom code (the app does that tagging for you), and you definitely don't need to create custom events - you can use the defaults in the settings and that works for 95% of our users.
Sorry that wasn't clear and you connected every program we provide!
Excellent wasnt easy to set up but i have manage i am so happy now that i am able to post articles and advertise on all platforms thanks to google tha makes this possible
This app works great for me and my business! It took me a while to get to know Google's advertising products and to gain basic skills in digital marketing in general, because Google's products are created by some of the most intelligent people on the planet. Thank you for everything, Google team!
Kind regards Stan.
Google has become one of the worse companies to deal with nowadays. You'd basically have to employ a fulltime person just to deal with the sheer volume of errors, blocks, 'fixes', 'bans', 'verifications', and it goes on and on and on and on. One second they claim you're selling 'dangerous products' (we don't), or that we have no shipping information (we do), that we are missing gtin (we don'r), or that there is 'misrepresentation' (we don't, for 10 years).
Google appears to think you have nothing else to do with your business or your life than to be a full-time Google account manager to deal with their mess, and this is how they've designed their now impossible-to-deal with "service".
I wish Google was replaced by a different company altogether. Maybe they can be bought up, or shut down, or replaced completely. It's a mess.
Hi,
I've successfully added the app to my shopify account and everything works perfect. Great work !
I'm now looking to add multiple feed based on each market (belgium, germany...etc) but can't find the option. I've read in the comments that you are going to extend this during the next month ?
In the meantime i saw a workaround but don't understand how to do this "You can add countries to your existing feed in Merchant Center by editing the Content API countries." ?
Thank you in advance for your help.
Hi! Yes we are in the process of migrating everyone to the new feed management system. You should see it shortly, if you haven't already.
Merchants who have been migrated already will receive an email notification and a banner on their Google & YouTube App page. You will also be able to access the Country Selections under Google & YouTube App > Settings > Your product feed settings > Countries and languages > Manage
here you can select Automatic (We will always attempt to use the same countries in Google that you have in Shopify as a Market with valid shipping rates) or Manual (You can check and uncheck eligible countries to show on Google yourself)
This App sends an incorrect availability to the Merchant Centre if stock is zero, but the item can be backordered. Instead of sending BackOrder to Merchants Centre, the App sends IN_STOCK.
Hi, sorry this makes the app unusable for you. We decided to make the availability "In Stock" when you click "Continue selling when out of stock" because on your Shopify website, this shows up as purchasable to customers. This behavior ensures what we show on Google matches the purchase behavior website. Not all websites show Backorder status as able to add to cart like you can set up on your store, and other stores may set it up that this backorder status simply shows as In Stock to a customer, so in those cases, us setting the status as Backorder and not In Stock could cause confusion for a customer clicking through the product but not able to check out, as well as negative experiences on ad campaigns.
Basically, a merchant on Shopify settings "Continue to Sell" may mean the product is "In Stock", or "Backordered but Add to Cart" and we don't know. So we chose to go with the safest situation of "It's buyable, click this product" which ends up being In Stock in our database.
If you could contact our support team, I'd like to understand the implications of this a bit more. It obviously seems important to you so I'd like to determine how important it is what we start including "Backorder" instead of in Stock when quantity is 0 but "continue to Sell" is selected.
It was working fine until recently; my purchase conversion stopped tracking. GTM is not showing up on the post-purchase page.
I am also receiving an email to connect my Google account and Google Ads account, even though everything was already set up.
Additionally, there are no Google account and Google Ads account to connect. The app only has Google Merchant Center and Google Business Account available.**
I hope that helps! If you're still facing issues, it might be a good idea to double-check your settings or reach out to support for further assistance.